Earn an Online MBA in the Field of Marketing

April 30th, 2008 • Filed Under

Marketing is an area a business cannot do without and getting an online MBA will help you become highly-skilled in it. A business can have the best product or service in the world yet never have a sale unless there are effective people to promote it. So marketing departments are very important to corporate leadership and getting your online MBA enables you to create strategies to build a customer base and increase corporate profits. In fact, the Bureau of Labor Statistics predicts that employment opportunities in this field are likely to increase by roughly 12 percent through the year 2016. Let’s look at some of the skills you will learn when you pursue your online MBA in marketing:

You are going to develop your communications skills. Marketing is a form of communication that is for persuasion. And in an online MBA program in this field you will study consumer behavior and how to build relationships with your customers so that they trust your judgment when it comes to a purchase decision.

Your online MBA program in this field will train you how to do market research. Before you even attempt to promote a product, there has to be an understanding of the consumer dynamics. In your online MBA program you are going to do advanced studies of how to do a competitor analysis and an analysis of the demand for your product or service. Doing market research for a large company more than likely is a team effort and in the online MBA program, the curriculum is going to focus on managing that team.

You will develop your skills in managing the media and communications activities of a company. Various electronic and print media methods are used by businesses to quickly get the word out about their product or service. Certain online MBA programs in this field will teach you how to manage and coordinate promotions of this type with mass media departments in radio, television, internet, and magazines.

Your online MBA degree program in this field can teach you about the marketing mix. This mix consists of the 4 P’s: price, place, product, and promotion. These variables can be altered in such a way as to make the product satisfying to the target consumer base. These 4 P’s also become part of your marketing plan.

You will learn about international marketing in your online MBA degree program in this field. Did you know that certain words you use in a promotion targeting international markets can have a disastrous effect on your marketing plan? An example commonly used in the international marketing courses is about the attempts to promote the Chevrolet Nova in Latin American countries. The promoters did not realize that “Nova” in Spanish sounds like “no va” meaning “does not run.”

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